Ars writer Casey Johnston reports:
Facebook released a study (PDF) last week indicating that the company is moving into a new type of data collection in earnest: the things we do not say
Facebook’s users are its product — without the content we post and the interactions we have, Facebook wouldn’t be able to sell ads, gaming, data sets, etc. It’s not just Facebook — it’s also true of Google, Microsoft, Yahoo and Apple. Every large company has computers analyzing what we do and don’t do, using that information to its economic advantage.