[Business ethics about survival, leaders told](http://www.deseretnews.com/dn/view2/1,4382,660225718,00.html)
> Ethics aren’t important because they help businesses feel good about themselves… [it] is about staying in business.
> “We don’t ask you to do ethics so you can feel warm and soft and squishy,” Jennings said. “We ask you to do ethics because it is an integral part of long-term business survival. This is the thing you have to stay focused on when the pressure hits. This is the antidote,” [said professor and columnist Marianne Jennings]