Business ethics about survival, leaders told
Ethics aren't important because they help businesses feel good about themselves... [it] is about staying in business.
"We don't ask you to do ethics so you can feel warm and soft and squishy," Jennings said. "We ask you to do ethics because it is an integral part of long-term business survival. This is the thing you have to stay focused on when the pressure hits. This is the antidote," [said professor and columnist Marianne Jennings]